ABout
CRM marketing consultant driving brand engagement.
Kate Clay is a marketing consultant with 12+ years of experience designing and executing multi-channel CRM and lifecycle campaigns. She specializes in customer research, messaging strategy, and email-led programs that drive revenue, engagement, and feature adoption. Her work commonly includes targeted campaigns, communications audits, branding guidance, and content across email, in-app, push, and social.
- Cross-Functional Collaboration: Partners closely with product, creative, and development teams to align messaging with business goals.
- Lifecycle Campaign Strategy: Translates customer journey analysis and market research into high-performing, targeted CRM programs.
- Email & CRM Execution: Plans and delivers large-scale email and messaging campaigns with a focus on retention and revenue.
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